Services

Brand and Reputation Consulting

Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. A well-established brand does not require discounts or “special offers” to sell. A strong brand is perceived by a customers as undiscounted quality. Brand building is a long-term process which should lead to changes in customers’ perceptions and expectations, and, in the end, to a desired change in customer behavior. Brands apply to fast moving consumer goods (FMCG), as well as business-to-business (B2B) products and services alike.

DBM provides its clients with creative solutions that help effectively communicate key messages to key audiences, while positively affecting clients’ business results.

DBM offers services in these areas:

Corporate PR
Product Marketing PR
Rebranding
Relaunch
Product Recall
Product/Brand Market Launch

Select project by industry:
Smetanito, BEL Sýry Česko - Smetanito
Launch of HSBC Premier in the Czech Republic, HSBC
Energy saving lamps don’t belong in the garbage bin!, EKOLAMP
“The Adventures of Emil the Pigeon” - English educational project for children, The Bell School - Emil
Ecoblogosphere, Fujitsu-Siemens Computers
The TELCO world’s first independent corporate ombudsman, Orange SK
Prestige Vodka, Stock Plzeň
Forecasting Dinner, Czech CFA Society
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<h1>Services</h1><h2>Brand and Reputation Consulting</h2><p><p>Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. A well-established brand does not require discounts or “special offers” to sell. A strong brand is perceived by a customers as undiscounted quality. Brand building is a long-term process which should lead to changes in customers’ perceptions and expectations, and, in the end, to a desired change in customer behavior. Brands apply to fast moving consumer goods (FMCG), as well as business-to-business (B2B) products and services alike. </p><p>DBM provides its clients with creative solutions that help effectively communicate key messages to key audiences, while positively affecting clients’ business results. </p><p>DBM offers services in these areas: </p></p><ul><li>Corporate PR</li>
<li>Product Marketing PR</li>
<li>Rebranding</li>
<li>Relaunch</li>
<li>Product Recall</li>
<li>Product/Brand Market Launch</li>
</ul>