Brand and Reputation Consulting
Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. A well-established brand does not require discounts or “special offers” to sell. A strong brand is perceived by a customers as undiscounted quality. Brand building is a long-term process which should lead to changes in customers’ perceptions and expectations, and, in the end, to a desired change in customer behavior. Brands apply to fast moving consumer goods (FMCG), as well as business-to-business (B2B) products and services alike.
DBM provides its clients with creative solutions that help effectively communicate key messages to key audiences, while positively affecting clients’ business results.
DBM offers services in these areas:
- Corporate PR
- Product Marketing PR
- Product Recall
- Product/Brand Market Launch