Conducted in: listopad 2003
Why is Every Issue a Problem in Czech
“Unfortunately, I can’t really say anything. We haven’t got a spokesman. We do not comment on anything.”
a head office employee of Lidl
Czech TV (Primetime News), 11 October 2003
One hundred felled trees for one damaged company reputation (*). This is the result of a media titbit recently served to the public by the Czech media. This is a typical problem whose roots seem to reach all the way to the top of the company. Just like with a wilding, ignoring risks can cost dearly.
The surveyed representatives of the 51 largest Czech companies agree on the following observations regarding risk identification and crisis mitigation:
Identifying risks creates opportunities. Sometimes it is not the risks themselves but the process of identification that helps discover a new business opportunity. Every issue does not always have to translate into a problem, as it does in the Czech language, whether it concerns production, relations with employees or the media.
(*) Germany-based Lidl & Schwarz Grocery Wholesale operates a discount store chain, in the Czech Republic. Recently, Lidl was subject to intense media scrutiny initiated by ecology activists.
Kontakt: Michal Donath