Conducted in: 2015
The survey was conducted as a supplement to the broader project IPREX BlogbarometerTM 2015, which was implemented for the second year in the international network of PR agencies IPREX Global Communication in a number of European countries.
PR agency Donath Business & Media, in cooperation with the consulting firm MR. Think (Market Research Think) conducted an online survey in the Czech Republic between November 5 and 20, 2015.
Of the total 464 marketing and PR managers invited, 207 (44.6%) took part in the survey.
It has been confirmed that social networks and blogs are increasingly important for firms and organizations. Most respondents (56.9%) stated that the importance of social networks has increased in the past year in their spheres of interest. The blogosphere has grown in importance for 31.5% of firms.
More than every second firm (52.0%) monitors social networks on a daily basis, and more than every tenth firm (11.9%) monitors (video) blogs.
Social networks are essential for 65.1% of firms and organizations; the blogosphere is important to only 26.7%, and one-half of firms do not monitor it at all.
Of the firms and organizations involved in the survey, 79.0% communicate on social networks. Only 27.6% of them address bloggers. The structure of the more active ones corresponds to the bloggers’ perception in the previous Blog Barometer™ survey.
Kontakt: Tomáš Jelínek