Comprehensive crisis communications with media, public and other target groups regarding the shut-down of Union bank branch offices. The objective was to communicate the strategy of the Union bank's main shareholder, explain reasons for the shut-downs, maintain the reputation of Invesmart, and identify solutions acceptable for clients, lenders, and the bank's shareholders.
Organization of a press conference in February 2003, two months after the shut-down of Union bank's branch offices. Issuance of 11 press releases, arrangement of a number of interviews with important Czech media, and distribution of VIPmails to the Czech Parliament Deputies and Senators.
Contact: Michal Donath